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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas luxury jets are [drawing](https://stocktwits.com/symbol/MNEL) buyers with their streamlined shapes, [luxurious cabins](https://www.pinterest.com.au/missionnewenergy/) - and increasingly, their use of alternative fuels.<br>
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<br>Fuel producers and jetmakers are keen to display unique kinds of aviation fuel considered less hazardous to the environment, from utilized cooking oil to the definitely less attractive meat waste.<br>
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<br>Business jet operators, like airlines, have acquiesced environmental pressure on air travel and committed to [halving carbon](https://www.bloomberg.com/profile/company/MNELF:US) emissions by 2050 compared to 2005.<br>
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<br>Their hope is that embracing sustainable fuel to curb emissions could make business jets more attractive to ecologically conscious purchasers - especially corporations facing concerns over sustainability from shareholders or green campaign groups.<br>
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<br>The accessibility of less [contaminating private](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jets could likewise spare the abundant and famous the [negative promotion](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) experienced by Britain's Prince Harry and his better half Meghan over a recent private jet journey to southern France.<br>
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<br>Five Gulfstream jets on [display](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) in Las Vegas are fuel from inedible beef tallow.<br>
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<br>The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, [chief industrial](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) officer of Boston-based [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>A few of the other 79 aircraft on [display](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of total yearly carbon emissions worldwide, however can give off, usually, as much as 20 times more carbon emissions per [traveler](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) mile than jetliners, according to the London-based private charter company Victor.<br>
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<br>Prince Harry has actually protected his occasional usage of personal jets to ensure his [household's](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) security, and has stated that on the unusual occasions he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers say events such as the furore over his travel plan have included fresh difficulties for an industry currently aiming to justify its contribution to cutting corporate [expenses](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).<br>
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<br>"Incidents of flight shaming including making use of private jets are unfortunate when you consider that our market has actually delivered fuel efficiency enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.<br>
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<br>[Bombardier](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) thinks [increased sustainable](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) fuel use will assist the industry make inroads with corporations and rich buyers. According to market data, billionaires just have a 19% organization jet ownership rate.<br>
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<br>But even an image remodeling - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to [planes -](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) is unlikely to satisfy all [critics](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) at the Oct 22-24 high-end jet occasion.<br>
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<br>Environmentalists and some experts stay hesitant that biojetfuels, usually mixed 50-50 with kerosene, will make a substantial effect on public understandings about high-end travel.<br>
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<br>"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make service jets look eco-friendly," stated air travel expert [Richard Aboulafia](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).<br>
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<br>Demand from service jet operators for sustainable fuels now far surpasses supply and their interest might drive future production, Sherbacow said.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could broaden production as much as 150 million gallons by 2022.<br>
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<br>Corporate charter business and experts are likewise seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet [utilization](https://stocktwits.com/symbol/MNEL) research study his business recently completed for a [Fortune](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) 500 business.<br>
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<br>"At the end of the day, I believe that rate, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I think individuals are ending up being more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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