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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are drawing purchasers with their smooth shapes, plush cabins - and progressively, their use of alternative fuels.<br>
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<br>[Fuel manufacturers](https://www.pinterest.com.au/missionnewenergy/) and [jetmakers](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) are keen to showcase unique types of air travel fuel considered less harmful to the environment, from used cooking oil to the definitely less [glamorous](https://stocktwits.com/symbol/MNEL) meat waste.<br>
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<br>Business jet operators, like airline companies, have acquiesced ecological pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared to 2005.<br>
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<br>Their hope is that adopting sustainable fuel to curb emissions might make service jets more attractive to ecologically conscious [purchasers](https://www.zoominfo.com/c/mission-newenergy/346542889) - particularly corporations facing questions over sustainability from investors or green project groups.<br>
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<br>The [schedule](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) of less jets could also spare the abundant and [popular](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) the unfavorable promotion experienced by Britain's Prince Harry and his other half Meghan over a current personal jet journey to southern France.<br>
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<br>Five Gulfstream jets on display in Las Vegas are [utilizing California-produced](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) fuel from inedible beef tallow.<br>
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<br>The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief business officer of [Boston-based](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
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<br>"All of our product is inedible."<br>
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<br>Some of the other 79 aircraft on display are expected to be powered by 150,000 gallons of other sustainable fuel blends expected to be pumped at the [program](https://www.bloomberg.com/profile/company/MNELF:US).<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets represent less than 0.1% of overall yearly carbon emissions internationally, but can release, usually, up to 20 times more [carbon emissions](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) per traveler mile than jetliners, according to the London-based private charter [company Victor](https://www.zoominfo.com/c/mission-newenergy/346542889).<br>
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<br>Prince Harry has actually protected his periodic usage of personal jets to guarantee his [family's](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) security, and has stated that on the unusual events he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers state occurrences such as the furore over his itinerary have added fresh challenges for an industry already striving to justify its contribution to cutting business expenses.<br>
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<br>"Incidents of flight shaming including the use of personal jets are unfortunate when you consider that our market has actually provided fuel efficiency improvements of 40% over the past 40 years," said Bombardier Aviation [President David](https://www.bloomberg.com/profile/company/MNELF:US) Coleal.<br>
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<br>Bombardier believes increased sustainable [fuel usage](https://www.pinterest.com.au/missionnewenergy/) will help the market make inroads with corporations and wealthy buyers. According to market data, billionaires only have a 19% company jet ownership rate.<br>
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<br>But even an image remodeling - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to planes - is not likely to satisfy all [critics](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at the Oct 22-24 luxury jet event.<br>
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<br>Environmentalists and some experts stay skeptical that biojetfuels, generally blended 50-50 with kerosene, will make a [considerable impact](https://stocktwits.com/symbol/MNEL) on public perceptions about high-end travel.<br>
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<br>"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation analyst Richard Aboulafia.<br>
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<br>Demand from organization jet operators for sustainable fuels now far exceeds supply and their interest might drive future production, Sherbacow said.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its California plant, might expand production as much as 150 million gallons by 2022.<br>
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<br>Corporate charter companies and consultants are also seeing more interest from customers who wish to [buy carbon](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) credits to offset emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a [corporate jet](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) utilization research study his business recently finished for a Fortune 500 business.<br>
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<br>"At the end of the day, I think that cost, cost per hour, variety, speed and performance, that's still the (sales) driver. But I think people are ending up being more aware of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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